OK guys and gals, here's the £400,000 question:
What is this?
An utter joke?
Ugly, irrelevant and expensive?
A pile of poo?
Something a 2-year-old could come up with?
A cross between underpass graffiti and a Sex Pistols album?
Something that crawled out of the primeval swamp?
The most expensive load of rubbish you've seen for some time?
The equivalent of yer Dad dancing at a party, down wiv the kidz?
A block of squares pushed together?
Or someone's idea of a laugh?
Well, let me tell you it's none of the above. It's an "emblem" that "will define the venues we build and the Games we hold and act as a reminder of our promise to use the Olympic spirit to inspire everyone and reach out to young people around the world", no less.
According to the BBC, Prime Minister Tony Blair (yes, he's still around - just) said: "We want London 2012 not just to be about elite sporting success. When people see the new brand, we want them to be inspired to make a positive change in their life." Judging by the 2900-odd comments on BBC's website, it's fair to say that public opinion is somewhat at odds with the PM's overly optimistic view. There's already a petition to change the logo available on line, although I'm pretty sure that's not the change Tony was referring to.
In case you're wondering, the haphazard squares actually represent the date 2012. Oh yes they do.
Take a couple of steps back. Squint. You see it now, right?
I'm not sure what the choice of colour means exactly. The mind boggles, it really does.